A lot of what I share with Bad Influencer is fun stuff from my personal life (clothes, skincare, etc.).
But I also like to have FUN with my business. Entrepreneurship shouldn’t be boring … if it is, you might as well go back to Corporate America 🤣
So today I want to share one way that I make work more fun—Wandering Aimfully (WAIM). They are the “Un-boring Business Coaches” who have helped me learn so much about running my own business over the last 7 years.
If you’re a service-based business owner thinking about supplementing your 1:1/group work with courses/online products, read on.
WAIM is run by Jason and Caroline Zook. They aren’t the annoying Instagram-perfect business coaches that annoy the piss out of me (and probably you).
The Zooks are the most genuine, fun, and smart business coaches I’ve encountered. But what matters even more to me is that their advice and methods are miles—eons—away from hustle-culture, get-rich bullshit.
Here’s why I’m such a big fan of WAIM and why I decided to become an affiliate (yes, that means I earn a small commission if you join through my link, but I’m only sharing this because I truly love the Zooks and WAIM):
1. Values-Aligned Advice
Jason and Caroline are the real deal. They don’t just preach; they practice. Their transparency is unmatched—they share everything about their business, from the wins to the struggles, including Caroline’s journey with anxiety. It’s rare to find business coaches who are this open and genuine, and it makes their advice all the more valuable. They’re focused on helping you create a business that supports your life, not the other way around.
2. The New Calm Launch Formula
WAIM’s new Calm Launch Formula is a game-changer. It’s a repeatable system designed to help you have bigger, more successful launches with less stress. It’s about creating a system that works for you, so you can launch and relaunch your products with confidence and ease. This isn’t icky one-size-fits-all formula stuff you’re used to in so many business programs. This is a values-aligned, customizable approach that honors YOU.
3. Lifetime Access
WAIM is a one-time investment of $2,800 for a lifetime access to everything they offer—no recurring fees, no surprise charges. I’ve been getting access to their monthly coaching sessions, new content, and their incredible community for seven years, all without spending another dime. I’m so freaking inspired by their biz model that I hope to one day emulate it (and seeing behind the curtain of how they do it was worth the membership fee for me).
4. Active, Supportive Community
The WAIM community is full of like-minded business owners who are on the same journey. I’m active in their Slack space, and it’s been incredible to connect with people who share my goals and values. We support each other, share insights, and genuinely root for each other’s success.
5. High-Quality, Thoughtful Content
Everything Jason and Caroline put out is thoughtful, beautiful, and incredibly useful. Whether it’s their step-by-step guides, the behind-the-scenes looks at their own business, or the monthly coaching sessions—it’s all top-notch. You can tell they care deeply about what they’re creating.
6. A Focus on “Enough”
One of the reasons WAIM has resonated so deeply with me is their focus on finding your “enough” (in fact it was an email on that very topic years ago that motivated me to join WAIM). In a world that constantly pushes for more clients, more revenue, more everything, WAIM encourages you to define what “enough” looks like for you. It’s a refreshing change!
Interested in Joining?
I’ve attended almost every one of their monthly coaching sessions since they started, and am active in the community. This isn’t just another business program to me; it’s been a foundational part of my entrepreneurial journey.
The guidance, support, and resources I’ve received through WAIM have been invaluable, and I’m confident they could do the same for you and your business.
If any of this resonates with you, I encourage you to check out WAIM and see if it’s the right fit for you. WAIM only opens enrollment twice a year, and the window closes on September 10th.
It’s not a small investment, but it’s one that keeps on giving.
If you have any questions or want to chat more about my experience with WAIM, feel free to reply. I’m always happy to share more about why I believe so strongly in this community and how it’s helped me build a business that’s truly aligned with who I am.
Your biggest fan,
Becky